We are going to invest more and more in order to occupy the leading positions in every single category, market and consumer taste for which we have chosen to compete.

We will focus on our trademarks growth by developing and expanding the complete market opportunities of the categories rather than only focusing on a particular trademark in these categories. Key categories to us are non-perishable and perishable sausages and pastry sheets.

We will be more and more active in imposing and developing our most popular trademarks, namely Perelik, Sachi, LEKI, Bella and Tommi.

We will invest more resources for these particular and other trademarks with the best perspectives of growth. We will find more and more finances for our additional investments from optimizing and reducing the costs for our business development.

We set before us very ambitious objectives regarding innovations, the results from which could be seen in company progress. Now we are putting forth even more ambitious objectives in this trend.

We will invest more money in international markets in order to achieve long-term market opportunities.

Where this values we would achieve what is necessary so as to support our trademarks growth, innovations as well as to increase consumer’s satisfaction.