“New food new people” is the leading slogan of Flora Margarine with fibres. With this product Bella Bulgaria sets the beginning of a new series of products, oriented towards the rational eating and healthy way of life.

History of the Flora brand:
• December 2005 – arose the idea to create new products, oriented towards the rational eating habits and healthy way of life.
• January 2006 – several agencies were briefed and a competition for development of a motto and a leading slogan, serving the brand was announced.
• February 2006 – The company IDO STYLE won the competition and Flora with its slogan "New food, new people" – set the beginning of the new series of products.
• March 2006 – BASORD (Bulgarian Association of Surveying Overweight "Acad. Tasho Tashev") supported the idea and cooperated in the creation of the Flora Margarine
• April 2006 – the unique recipe of the Flora Margarine with fibres enters the production.

Did you know, that...
• The casting for choosing the face of Flora Margarine lasted three months, which most fully and convincingly implies the message for a healthy way of life.
• Out of over 90 actresses and models from Germany, Spain and Italy – Julia Grossclaus was chosen to be the face of the Flora Margarine with fibres.
• The first shooting day of the FLORA EMOTIONS video clip coincided emblematically with one of the brightest Christian celebrations – Palm Sunday. The day was purposefully chosen, because it symbolically connected the name of Flora Margarine with nature and the natural way of life.
• Apart from being a top model and an actress, Julia turned out to be an amateur photographer – a hobby due to her great travelling around the world.
 • Julia's boyfriend turned out to be ...a Bulgarian, studying and living in Germany.