For nice people

Following the impetuous market development and the company’s growth rate, in 2004 the top management took the adequate decision to enter the non-perishable sausage segment. The basic priority and guiding factor for the company is high quality and production traditions. Thus, at the end of the year , on the eve of the Christmas holidays, the larded sausage „Perelik” was launched on the market.

Having just appeared on the market, „Perelik” became “the favourite” of a large number of consumers. The teasing advertisement, broadcast on TV, made the brand easy to remember and widely present in people’s minds. The slogan „For nice people” became common and often used in everyday conversations. Being a symbol of  grandeur and power, the name „Perelik” /a peak in the Rodopi Mountain/ managed to create the same image for the product itself. Buying „Perelik”, people are convinced that they receive the best.

During the advertising campaign for popularization of the product, the TV clip “Perelik” topped the rankings for best remembered commercials. The clip was ranked 8 times in the „Top 20 most remembered commercials” and 4 times in „Top 10 of the best liked commercials”, coming second behind world famous brands.

In 2006, the PR campaign „ Perelik – Children Become Stars” won the nomination for the best PR campaign at the Bulgarian Marketing Association Annual Awards for 2005.