Bella Bulgaria won new partners at Anuga

Dealers and distributors from various countries were interested in BELLA’s portfolio of frozen pastry products – filo pastry, puff pastry, pies made of filo pastry and puff pastry – during the largest international food and beverages exhibition in the world Anuga 2011. Bella Bulgaria was presented with an individual stand at this prestigious Fair, held in early October in Cologne, Germany.

“We are a traditional participant in this exhibition because it gives us the opportunity to keep ourselves up to date with the current industry developments at international level. We established many new contacts and presented our latest products and innovations to prospective clients” was the comment of Kremena Milanova, Manager of Export Department of Bella Bulgaria. Bella Bulgaria reported double growth in exports for 2010. Since 2008 the Holding successfully operates on the Romanian market, where it has developed its own commercial structure and also is in the process of establishing a similar structure in Greece. The company develops foreign trade and exports its products in more than 20 countries on four continents – Turkey, Slovenia, Moldova, Belgium, Netherlands, Malta, Italy, Spain, Switzerland, Dubai, Lebanon, USA, Australia, United Kingdom, Spain, Cyprus and other countries. More than 155 000 visitors from 180 countries attended at this year's 31st edition of Anuga, to familiarize with the products of 6 596 exhibitors from 100 countries.