Interviews & Features
EFFIE Award for LEKI
June 4
Standart newspaper
LEKI Macedonian sausage advertising campaign was awarded with bronze EFFIE Bulgaria 2012/ Goods Category.
‘This award is very important for us because the campaign’s outcomes form 45 percents of the valuation on its effectiveness. This indicates that along with the undoubted campaign creative emotionality, we have reached the hearts of consumers – the ones who we put in the center of our strategy and comply with their interests every step we take', said Christo Valkov, Senior Brand Manager of LEKI.
EFFIE Awards, held by the Bulgarian Association of Communication Agencies, honour the most significant achievement in marketing communications. Twelve campaigns competed in the finals of EFFIE Bulgaria 2012. They were selected among 30 projects in five categories – Goods, Services, Specials, Corporate Communications and Social, Political, Media.