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In Partnership with Bella Bulgaria, Indonesia Builds Its Gastro Business Card to the World
December 3
The food company ‘Bella Bulgaria‘ starts production of the emblematic for the Indonesian traditional cuisine specialty „Rendang Padang“ – slow-cooked beef with a mixture of herbs and spices in an authentic recipe from West Sumatra. The planned investment is worth USD 3 million and includes the purchase of new food technology, production facilities and a logistics partnership for the distribution of the product in Europe and the Middle East.
The project is implemented jointly with the Embassy of the Republic of Indonesia in Bulgaria, who chose Bella Bulgaria as a reliable partner, to start the implementation of the Asian country program ’Indonesia - Spice up the world’ in countries around the world. The first stage includes the countries of Europe and the Middle East.
„We are delighted to be the first partner in the Indonesian programme to promote spice-based gastrodiplomacy to markets at home and abroad. ‘Bella Bulgaria’ is among the European top players that set new trends in the main food categories in different local markets around the world. This agreement is yet another proof," said Chief Operating Officer Dimitar Mitev on the occasion of the expansion of the company's iconic food portfolio.
The rendang produced by ’Bella Bulgaria’ is based on a special Asian technology and recipe of the top chef William Wongso. For its gastronomic business card, Indonesia has chosen 'rendang padang', a specifically flavoured meat infused with the rich spices of the Padang region. The product itself is a cultural heritage of Indonesia that has been crowned the Best Food in CNN's World's 50 Best Foods. As the Maestro Chef William Wongso says: food makes friends and friends are all that matters.
’Bella Bulgaria’ has been the food expert since 1997. The company supplies the largest international and local retail chains in Bulgaria, Germany, Spain, the Balkans and Central Europe. Distributor of leading global food companies in Bulgaria. The production capacity is 350 tons of food per day. Owns food production and distribution bases in Bulgaria, Greece, Romania and Hungary. All production facilities in Bulgaria are powered by green energy. Holds registered patents certifying global innovations in food production.
Ambassador Iwan Bogananta emphasizes that the collaboration between William Wongso with the renowned Bulgarian company: Bella to develop Indonesian rendang (caramelized beef curry) is truly a distinct honor and happiness. The collaboration between the Indonesian Maestro Chef William Wongso and Bella demonstrates the friendly relations between the two countries and shows the other sides of Wonderful Indonesia. Through the collaboration, Indonesia spices up the world.