Management

Management

Miltos Triantafillou

Miltos Triantafillou

CEO

Miltos Triantafillou is the CEO of Bella Bulgaria since 2016. He heads the strategic management of the food producer in operations, purchasing, marketing and sales.
Miltos Triantafillou is an experienced manager: COO of Bella Bulgaria between 2009 and 2014; Sales Director at Jacobs Suchard; Sales and Operations Director at PepsiCo; Commercial Director at Kraft Food (Greece); Managing Director of Cream Line; General and Business Development Manager for Central & East Europe of Chippita International.
When the biggest FMCG company in Greece - Vivartia was established, he worked successfully as the Managing Director of Bakery Division.
Miltos Triantafillou has graduated from the University of Economy and Business (Greece) and also from the University of Business Administration (Greece). He is a Member of E.A.S.E. and the Club of Leaders in Commerce in Europe. He is a lecturer at the Chamber of Commerce in Greece and is a leading consultant in the field of Marketing and Sales for the Balkan Region.

Elza Markova

Elza Markova

CEO

Elza Markova is Executive Director of the food holding Bella since 2002. Before that she was a financial expert in the departments to Social Services in Plovdiv Municipality.

Elza Markova is a Master Engineer-Technologist at the University of Food Technologies (Plovdiv). She also has studied Financial and Bank Management (UNWE).

Since 2006 she is Chairperson of the Confederation of Employers and Industrialists in Bulgaria (CEIB) for South Bulgaria, and Chair of its new regional structure – CEIB Plovdiv . Member of the Board of Directors of the Bureau of GS1 Bulgaria Council at the BCCI (2007).

Dimitar Mitev

Dimitar Mitev

COO and Sales Director

Dimitar Mitev is COO of holding Bella and takes the management of Unibel Nord (Bella in Romania) and Marketing, Export, and Sales departments.

Before joining Bella as the Sales Director of the food holding in April 2013, for 3 years he was the Commercial Director of Ficosota Syntez, where he managed the trade structure for all markets of the company. Dimitar Mitev started his career in Kaven Iradis as a sales supervisor of Procter & Gamble (P&G). From 2000 he held various managerial positions at P&G - 4 years in the marketing department of P&G Balkans in Bucharest, and after that he returned in Bulgaria at the position of Country Manager for Bulgaria.

He has Master Degree in Marketing (the Burgas Free University). Fluent in English, Russian, Romanian and Serbian.

Valeri Vasilev

Valeri Vasilev

Chief Director Operations

Organizes, manages and controls overall activities in supplying, operations and logistics.

Valeri Vassilev is an engineer-technologist, Master in Technology of Cereals and Bakery Products in the UFT University, Plovdiv.

He started his career in 2000 as a technologist in one of the newly productions of Bella, from 2003 he is a Supply Director.

Mariya Popova

Mariya Popova

Financial Director

Mariya Popova is Financial Director of Bella from 2010. She is in the structure of the holding from 2004 as she held successive positions of Chief Accountant and Manager Financial Control.
Master in Accounting and Control at the University of National and World Economy.

Atanas Urdzhanov

Atanas Urdzhanov

Operations Director

Responsible for all R&D processes and planning in the holding plants in Bulgaria.

Atanas Urdzhanov is part of Bella team from the holding establishment in 1997. During the years he has lead the production of the meat, pastry and margarines products categories.

Atanas Urdzanov is an economist, Chair of the Bulgarian Meat Association and member of the board of the Union of Food Industry in Bulgaria.

Kiril Hadzhidinev

Kiril Hadzhidinev

Marketing Director

He is responsible for the development of the marketing strategy of the portfolio of the Holding. He has over 10 years of experience in the field of marketing of FMCG in the country and abroad. He was responsible for the marketing strategies of Heineken, Unilever Bulgaria, Unilever Southeast Europe /SEE/, Danone Romania. Before becoming part of the team of Bella, he was Marketing Director in Danone Bulgaria.

Kiril Hadzhidinev is a Master Engineer from the Technical University (Sofia). He speaks English, Russian and Romanian. Chairman of the Bulgarian Association of Advertisers.

Zlatislava Medarova

Zlatislava Medarova

Human Resources Director

She has 18 years of experience in the human resources management. Before becoming part of the team of the food holding, she worked as an HR Manager and Administration in Germanos Telecom Bulgaria. Before that she worked on the same position in companies such as EPIC Electronic Assembly, Casino Technology and as Selection Manager in Alamar.

She has a Master degree in ‘Economics of the Industry’ from the University of National and World Economy and a Master degree in ‘Human Resources Management’ from New Bulgarian University. She is certificated as administrator of ‘Thomas International’.

She was awarded “HR Manager of the Year” (2004), “Best Manager in the Strategic Management of Human Resources” (2006) of the Bulgarian Association for Human Resources Management and “Human Resources Manager” (2010) of the Human Resources in Bulgaria and European Integration Foundation and the Human Resources Magazine.