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The pastry products on special Greek recipe, which are developed by the technologists at the food holding Bella Bulgaria, will be presented for the first time on the leading international fair SIAL 2012 (Paris, 21-25 Oct). The products are the newest in the range of the producer for the foreign markets. They are developed especially for our south neighbour country, where from the beginning of this year the company already has developed its own network, with which it aims to become an important supplier for the channels of HoReCa and Retail. 

„The export business of Bella Bulgaria is more profitable, higher in comparison with the internal market and this is why the company invests constantly in its expanding”, commented Ivan Boyadjiev, Expansion Manager in the holding. According to him, these investments are successful, because Bella Bulgaria offers wide range of products with good and constant quality in markets with consumers with high disposable incomes. 

Bella Bulgaria is a well known exporting company of foods products and to other traditional for the company export markets like Germany, Spain, Cyprus, the USA, Australia, the UK, Lebanon, the Netherlands, and Turkey. In these countries the company has constant presence in the last few years and even in the heavy economic crisis in most of these countries the company grows on the ground of the enlarging range of products and is also a representative of the dairy products of dairy factory Riltsi for the entire world.  On the ground of the big range in the portfolio, the company forms various products mixtures, with which it wins new markets and expands its presence on the traditional ones. For this year the growth of the company from export is more than 50%. Bella Bulgaria is a leader also on the market of frozen pastry products in Romania, where it has an own sales structure.  The company already has developed its own network in Greece, with which it aims to become an important supplier for the channels of HoReCa and Retail. 

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