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LEKI ranked among the most influential trademarks in Bulgaria
January 20
The “Leki” trademark takes the second place in the classification of the best remembered trademarks for 2005 of the Agency of Market Research Synovate. This survey is official, with a national range of the 10 best remembered and the 20 most influential trademarks in Bulgaria for 2005. The classification, prepared by the Bulgarian representation of Synovate, is the first of this type in Bulgaria. It was held in accordance with the international matrix of the agency for the survey of the trademarks with the greatest influence over the consumers for a given market. The trademark “Leki” was included in both classifications – for most remembered and most influential brand. Also, it is the youngest among all brands included in the two surveys, as it was created less than two years ago.